AURA - Personality-Driven Wellness App

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website or use an application. Cookies help websites and apps remember information about your visit, such as your preferences and login status, making your next visit easier and the service more useful to you.

2. How We Use Cookies

AURA uses cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and improve our services. We use the following types of cookies:

2.1 Essential Cookies

Purpose: Required for the App to function properly

Examples:

Authentication cookies (keep you logged in)
Session cookies (maintain your session state)
Security cookies (protect against fraud and abuse)

Can be disabled: No (required for core functionality)

2.2 Functional Cookies

Purpose: Remember your preferences and settings

Examples:

Language preferences
Theme settings (dark/light mode)
Notification preferences
Display preferences

Can be disabled: Yes (but may affect user experience)

2.3 Analytics Cookies

Purpose: Help us understand how users interact with the App

Examples:

Page views and navigation patterns
Feature usage statistics
Performance metrics
Error tracking

Can be disabled: Yes

2.4 Marketing Cookies

Purpose: Deliver relevant advertisements and track campaign effectiveness

Examples:

Advertising preferences
Campaign tracking
Conversion tracking
Retargeting pixels

Can be disabled: Yes

3. Third-Party Cookies

We use services from trusted third-party providers that may set their own cookies:

Stripe: Payment processing and subscription management
Analytics Services: Usage tracking and performance monitoring
Cloud Providers: Data storage and content delivery

These third parties have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use cookies.

4. Cookie Duration

Cookies can be either:

Session Cookies: Temporary cookies that are deleted when you close your browser or app
Persistent Cookies: Remain on your device for a set period or until you delete them manually

Most of our cookies are persistent and expire after 30-365 days, depending on their purpose.

5. Managing Your Cookie Preferences

You have several options to manage cookies:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

Block all cookies
Block third-party cookies only
Delete cookies after each session
Set exceptions for specific websites

Note: Blocking essential cookies may prevent the App from functioning properly.

5.2 Mobile App Settings

On mobile devices, you can manage tracking preferences through your device settings:

iOS: Settings → Privacy → Tracking
Android: Settings → Privacy → Ads

5.3 Opt-Out Tools

You can opt out of interest-based advertising through industry opt-out pages:

Network Advertising Initiative (NAI): www.networkadvertising.org/choices
Digital Advertising Alliance (DAA): www.aboutads.info/choices
European Interactive Digital Advertising Alliance (EDAA): www.youronlinechoices.eu

6. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, AURA does not respond to DNT signals, but we respect your privacy choices and provide other ways to control tracking as described in this policy.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us through the App's support channels.

By continuing to use AURA, you consent to our use of cookies as described in this Cookie Policy.