Privacy Policy

1. Introduction

Welcome to AURA ("we," "our," or "us"). AURA Technologies operates the AURA mobile application and website (collectively, the "Service"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you register for an account, use our Service, or contact us for support. This information may include:

• Account Information: Name, email address, username, and password
• Profile Information: Optional profile details such as age range, gender, and preferences
• Contact Information: Email address and any information you provide when contacting support

2.2 Health and Wellness Data

AURA is a mental wellness application that collects sensitive information related to your mental health and well-being:

• Mood Tracking Data: Daily mood entries, emotional states, and related notes
• Conversation Data: Messages and interactions with our AI companion
• Exercise Data: Completion status of mindfulness exercises and wellness programs
• Progress Data: Achievements, milestones, and usage patterns within the app

Important: We treat all health and wellness data with the highest level of confidentiality and security. This information is never shared with third parties for marketing or advertising purposes.

2.3 Usage and Technical Data

We automatically collect certain information when you use our Service:

• Device Information: Device type, operating system, unique device identifiers
• Usage Information: Features used, time spent in app, interaction patterns
• Log Data: IP address, browser type, access times, pages viewed
• Performance Data: Crash reports, error logs, and diagnostic information

2.4 Payment Information

If you purchase a subscription, payment processing is handled by our third-party payment processor (Stripe). We do not store your full credit card information. We only receive limited payment information such as the last four digits of your card and transaction confirmation.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Service

• Create and manage your account
• Provide personalized AI responses and wellness recommendations
• Track your progress and generate insights
• Improve our AI algorithms and Service features
• Develop new features and functionality

3.2 To Communicate With You

• Send you service-related notifications and updates
• Respond to your inquiries and provide customer support
• Send you promotional communications (with your consent)
• Request feedback and conduct surveys

3.3 For Security and Legal Compliance

• Protect against fraud, abuse, and security threats
• Enforce our Terms of Service and other policies
• Comply with legal obligations and respond to legal requests
• Protect the rights, property, and safety of AURA Technologies, our users, and others

4. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

• Cloud Hosting: To store and process data securely
• Payment Processing: To process subscription payments (Stripe)
• Analytics: To understand how users interact with our Service
• Customer Support: To provide technical assistance

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government agencies).

4.3 Business Transfers

If AURA Technologies is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption: All data transmitted between your device and our servers is encrypted using HTTPS/TLS
• Secure Storage: Personal and health data is encrypted at rest in secure databases
• Access Controls: Strict access controls limit who can view your information
• Regular Audits: We conduct regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide you with our Service and fulfill the purposes described in this Privacy Policy. Specifically:

• Account Data: Retained while your account is active
• Health Data: Retained while your account is active and for a reasonable period after deletion to comply with legal obligations
• Usage Data: Typically retained for up to 2 years for analytics purposes
• Legal Compliance Data: Retained as required by applicable laws

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal or regulatory purposes.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request a copy of the personal information we hold about you. You can export your data directly from the app settings.

7.2 Correction

You have the right to correct inaccurate or incomplete personal information. You can update most information directly in your account settings.

7.3 Deletion

You have the right to request deletion of your personal information. You can delete your account at any time through the app settings or by contacting us at [email protected].

7.4 Opt-Out of Marketing

You can opt out of receiving promotional emails by clicking the "unsubscribe" link in any marketing email or by adjusting your notification preferences in the app.

7.5 Do Not Track

Some browsers support a "Do Not Track" feature. Our Service does not currently respond to Do Not Track signals.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

8. Children's Privacy

Our Service is not intended for children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as soon as possible.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected].

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

10. Third-Party Links

Our Service may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

If we make material changes, we will notify you by email (if you have provided your email address) or by posting a prominent notice in the app. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: